Systems and methods for establishing a virtual shared experience for media playback

ABSTRACT

Aspects disclosed herein relate to systems and methods for enhanced media consumption. In one aspect, a media platform is provided that allows users to provide commentary while consuming media. The content provided by a user may be saved and associated with a specific portion of the media. The saved commentary may be presented to other users as they consume the same media file.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. application Ser. No.15/410,570, filed Jan. 19, 2017, and titled “Systems and Methods forEstablishing a Virtual Shared Experience for Media Playback”, whichclaims priority to U.S. Application No. 62/280,370, filed on Jan. 19,2016, and titled “Systems and Methods for Establishing a Virtual SharedExperience for Media Playback,” the disclosure of which is herebyincorporated by reference in its entirety.

BACKGROUND

Increase in network bandwidth and transmission speeds and the prevalenceof mobile devices has given consumers access to content nearly anywhere.Services exist for streaming music, movies, and live events to almostany type of device. As such, the content consumption habits of consumershave changed. Where once consumers were limited to consuming contentusing radios or televisions, it is now possible to consume the same kindof content on smartphones, tablets, laptops, watches, or any other typeof network connectable device with an appropriate interface. This hasresulted in a drastic change in media consumption habits.

While it is now possible to consume media almost anywhere, there aredrawbacks to the current media consumption habits. Where it used to becommon place for groups of people to gather around a television set towatch a movie, consumption of media content is now accomplished usingdevices that are not suitable for large group consumption. As a result,media consumption has become largely a solitary ritual, resulting inmissed opportunities for storytellers and their stories to utilize thefull power of the medium to help audiences connect with each other. Itis with respect to this general environment that aspects of the presentdisclosure are contemplated.

SUMMARY

Aspects disclosed herein relate to systems and methods for enhancedmedia consumption. In one aspect, a media platform is provided thatallows users to provide commentary while consuming media. The contentprovided by a user may be saved and associated with a specific portionof the media. The saved commentary may be presented to other users asthey consume the same media file. The provided commentary may be used toenhance the viewing experience of others. For example, the thoughts andfeelings of an individual consuming the content may be validated by thecomments left by other viewers. As a result, there is a communal aspectto the viewing of content because the individual has access to thethoughts and emotions of others. In doing so, the aspects disclosedherein provide individuals with a social experience of viewing sharedcontent even though the content is being viewed alone. Additionally,comments provided by viewers can result in valuable feedback for thecontent creators which can be used to further develop their craft.

Additional aspects of the present disclosure provide systems and methodsfor collectively viewing content from remote locations. In exemplaryembodiments, a content server may be provided that is capable ofsynchronizing the playback content for a number of remote devices. Thecontent server may also establish one or more communication connectionsbetween the different remote devices. The communication connections mayprovide the ability for users of the different devices to interact withone another during the synchronized playback of the media content. Theresult is a virtual shared experience in which the media content may beconsumed by remote users as if the remote users were in the same room.

This summary is provided to introduce a selection of concepts in asimplified form that are further described below in the DetailedDescription. This summary is not intended to identify key features oressential features of the claimed subject matter, nor is it intended tobe used to limit the scope of the claimed subject matter.

BRIEF DESCRIPTION OF THE DRAWINGS

The same number represents the same element or same type of element inall drawings.

FIG. 1 is an exemplary method for adding consumer provided content tomedia content during playback.

FIG. 2 is an exemplary method for displaying consumer provided contentduring media playback.

FIG. 3 is an embodiment of a system for providing shared playback.

FIG. 4 is an exemplary method 400 for establishing a virtual sharedexperience for media playback.

FIG. 5 illustrates one example of a suitable operating environment inwhich one or more of the present embodiments may be implemented.

DETAILED DESCRIPTION

FIG. 1 is an exemplary method 100 for adding consumer provided contentto media content during playback. Consumer provided content may betextual content, video content, audio content, images, etc. The method100 can be implemented using hardware, software, or a combination ofhardware and software. Flow begins at operation 102 where the playbackof the media content is initiated. In examples, the media content may bevideo content, audio content, or other types of multimedia content.Depending on the type of content, a different type of interface may beemployed for playback. For example, audio content may be played using aspeaker. The speaker may be wired or wirelessly connected to the deviceperforming the method 100. Alternatively, video content may be playedusing a display that is wired or wirelessly connected to the deviceperforming the method 100. Playback of the content may include providingan interface to control playback of the content. For example, theinterface may provide the ability to stop, start, pause, fast forward,and/or rewind the media content. One of skill in the art will appreciatethat the control interface provided may vary depending on the type ofmedia content being played. In addition to media playback controls,other interface controls may be provided. For example, controls may beprovided that, upon selection, provide for the entry of comments orother types of consumer provided content that may be associated with themedia. At some point during media playback, a signal may be receivedthat indicates that a consumer wishes to associate commentary (or othertype of content) with the media. For example, one of the interfacecontrols may be activated to provide for the reception of consumergenerated content. In response to receiving such a signal, an interfacemay be provided for receiving the consumer provided content.

Flow continues to operation 104 where the consumer provided content isreceived. In one example, a text field may be provided that receivestext entry of the consumer content. For example, a text field may bedisplayed that receives a textual content from the user. The textualcontent may be received via a user interacting with a keyboard, via aspeech recognition application, or via other means known to the art. Inother examples, a menu may be provided that displays predefined content.The predefined content may be phrases, such as, for example, “This is myfavorite part”. The predefined content may also be graphical content.For example, a number of emoji's may be displayed. In such embodiments,the predefined content may be selected for association with the mediacontent.

In one aspect, a general comment may be added to the media content. Forexample, a user may select a general comment and tagging option and anumber of predefined comments or tags may be displayed. As noted above,the predefined comments or tags may be system generated words, phrases,images, emoji's, and the like. The predefined comments or tags may beselected from a drop down list, a menu, or any other type of userinterface component. Upon selection of the predefined comment or tag,the user may further specify a point in the media content with which thepredefined comment or tag should be associated. The point may beidentified by time, by a section of content (e.g., a chapter), etc.

In another aspect, a specific comment or tag may be provided. Ratherthan providing a predefined list of comments or tags, a user interfacecomponent may be generated and displayed that allows the user to providetheir own content. Example user interface components include a text box,an interface to received audio or video data from the user, or a menuwhich allows the user to browse for content on their device that to beadded to the media content. Upon providing the specific comment or tag,the user may further specify a point in the media content with which thepredefined comment or tag should be associated. The point may beidentified by time, by a section of content (e.g., a chapter), etc.

Upon receipt of the content, flow continues to operation 106 where thecontent is associated with the media. In one embodiment, an interfacemay be displayed that allows for the selection of a specific point atwhich to associate the consumer provided content with the media. Forexample, the interface may provide the ability to select a specific timeperiod to associate the content. In other examples, the interface mayprovide the ability to select different portions of the media toassociate the consumer content (e.g., the beginning, the end, a specificchapter, etc.). In still further embodiments, the consumer content maybe automatically associated with the media at the time in which theconsumer content is received.

Upon associating the consumer provided content with the media, flowcontinues to operation 108 where the consumer provided content is storedwith the media. In one example, storing the consumer provided contentwith the media may include actually storing the consumer providedcontent with the video file. In alternate examples, the consumerprovided content may not be stored as part of the media file. Instead,the consumer provided content may be stored in a separate data file. Insuch embodiments, the media content may be modified to include a triggerat the point in which the consumer provided content is to be associatedwith the video. The trigger may include a pointer to the consumerprovided content that is stored in a separate file. In one example, thedata stored for a generic comment may include a user name, a usercategory, a comment identifier that uniquely identifies the consumerprovided content, a media identifier that uniquely identifies the mediaassociated with the consumer provided content, a type of the consumerprovided content, tags associated with the content, the date the contentwas created, the date the content was uploaded, etc. Specific comments,that is, comments associated with a specific portion of media, may bestored with information such as a user name, a user category, a commentidentifier that uniquely identifies the consumer provided content, amedia identifier that uniquely identifies the media associated with theconsumer provided content, a type of the consumer provided content, theuser provided content start time identifying the point in the tagsassociated with the user provided content is displayed, a user providedcomment end time identifying the point in which the user providedcontent should no longer be displayed, the date the content was created,the date the content was uploaded, etc.

In examples, storing the consumer provided content may include metadatathat defines who can have access to the comments. For example, uponproviding content, a user may define who can access the consumerprovided content. For example, the consumer provided content may be madeavailable to the user's friends or social acquaintances, to a specificgroup, or to the entire community. Information related to the consumerprovide content access rights may be stored or otherwise associated withthe consumer provided comments.

Alternatively, or additionally, the consumer provided content may berelayed to a message bus and transmitted to other users who are watchingthe same content. The message bus may be equivalent to a queue thatcarries messages (in this case user provided content) for content thatis being viewed be users at various locations. This may allow theconsumer provided content to be viewed by other users in real-time.

FIG. 2 is an exemplary method 200 for displaying consumer providedcontent during media playback. Flow begins at operation 202 whereinmedia playback is initiated. In aspects, the interface for the mediaplayback may vary depending on the type of media. For example, a videoplayback interface may be initialized to playback videos, an audiointerface may be initialized to playback audio content, etc. In certainaspects, regardless of the type of media being played, a graphicalinterface may be presented. As will be discussed further below, thegraphical interface may be utilized to display consumer provided contentduring playback. Flow continues to operation 204 where the method 200monitors for a trigger during playback. Monitoring for a trigger mayinclude analyzing a media file to determine whether it includes one ormore triggers.

Flow continues to decision operation 206 where a determination is madeas to whether a trigger has been identified during playback. Inexamples, a trigger may be a marker, a placeholder, a reference, or anyother type of object that indicates that consumer provided content isavailable. If a trigger is not reached, flow branches NO to operation212. At decision operation 212, a determination is made as to whetherthere is more media content available for playback. If more mediacontent is available, flow branches YES and returns to operation 204where the method 200 continues to monitor for a trigger. If there is noadditional content for playback, flow branches NO and the method 200terminates.

Returning to decision operation 206, if a trigger is encountered flowbranches YES to operation 208. At operation 208, consumer providedcontent associated with the trigger is retrieved. In one example, theconsumer provided content may be retrieved from a datastore. In suchembodiments, the identified trigger may include information indicatingthe location of the trigger. The information can be a pointer to memoryor storage space, a file identifier, or any other type of informationfor identifying the location of content known to the art. Alternatively,the consumer provided content may be stored in the same file as themedia content. In such embodiments, the trigger may include informationthat identifies the location of the consumer provided content within themedia file. In still further examples, the consumer provided content maybe stored as part of the trigger. Once the content is retrieved, flowcontinues to operation 210 where the consumer provided content isdisplayed or otherwise made available. For example, if the multimediacontent is a video, the consumer provided content may be displayed in anoverlay over the video content. Alternatively, the consumer providedcontent may be displayed in proximity to the media playback content suchthat the consumer provided content does not obstruct the video playback.In one example, generic comments and tags may be displayed at the startor end of the media content. The generic comments or tags may bedisplayed in a comments box that is associated with the media.Alternatively, or additionally, specific comments may be displayedduring playback of the media content. In one example, a display of themedia content may change to split screen view in which the media contentis displayed in one screen and the consumer provided content isdisplayed in the other screen. During play back, the consumer providedcontent may be displayed along with information about the user whoprovided the consumer provided content and/or tags associated with theconsumer provided content.

In still further embodiments, the consumer provided content may betransmitted to a different device than the device that is performing themedia playback. For example, if a user is playing a video on atelevision, the consumer provided content may be transmitted to theuser's smartphone or laptop for display to the user. In suchembodiments, a determination may be made to identify the remote devicethat should receive the user provided content. For example, the remotedevice may be determined based upon a user profile. The user profile mayinclude information about devices registered to the user. Thisinformation may be used to determine which device to transmit theconsumer provided content. In another example, the remote device may beidentified based upon its proximity to the device performing the mediaplayback. For example, the consumer provided content may be transmittedto a remote device that is connected to the same network as the deviceperforming the playback.

Once the consumer provided content is played or otherwise made availablefor consumption, flow continues to decision operation 212. As previouslydiscussed, at decision operation 212 a determination is made as towhether there is more media content available for playback. If moremedia content is available, flow branches YES and returns to operation204 where the method 200 continues to monitor for a trigger. If there isno additional content for playback, flow branches NO and the method 200terminates.

Additional aspects of the present disclosure relate to systems andmethods for providing shared playback of content. A content server maybe provided that is capable of synchronizing the playback content for anumber of remote devices. The content server may also establish one ormore communication connections between the different remote devices. Thecommunication connections may provide the ability for users of thedifferent devices to interact with one another during the synchronizedplayback of the media content. The result is a virtual shared experiencein which the media content may be consumed by remote users as if theremote users were in the same room.

FIG. 3 is an embodiment of a system 300 for providing shared playback.System 300 includes a first device 302, a content server 304, and asecond device 306. Although the system 300 is illustrated as having aset number of components, one of skill in the art will appreciate thatthe system could have more or fewer components. For example, the systemmay be capable of providing shared back to a greater number of devicesthan the two devices 302 and 304 depicted in FIG. 3 . In embodiments,the first device 302 may be a television, a computer, a laptop, atablet, a smartphone, a smartwatch, a media playback system, or anyother type of device capable of communicating with other devices via anetwork and of providing media playback. Similarly, the second device306 may be a television, a computer, a laptop, a tablet, a smartphone, amedia playback system, or any other type of device capable ofcommunicating with other devices via a network and of providing mediaplayback. In one embodiment, the first device 302 and the second device306 may be the same type of device (e.g., each are tablets).Alternatively, the first device 302 and the second device 306 may bedifferent types of devices (e.g., a smartphone and a television). Firstdevice 302 and second device 306 may be connected to the content server306 via a network. For example, the network may be any type of wired orwireless network, for example, the internet, an intranet, a wide areanetwork (WAN), a local area network (LAN), and a virtual private network(VPN). First device 302 may be connected to content storage server 304via a first network having a different type than a second network thatconnects content storage server 304 the second device 306.

In one example, the content storage server may be part of a datacenterthat houses all of the media content. In this example, the contentstorage server 304 may provide links to media content stored in thedatacenter as well as comments tied to specific points in the media. Forthe users to access the data center, the end users must be logged intotheir account associated with the system 300. The end user may beauthenticated using a security certificate and over unsecure networkusing a combination of secure sockets Layer (SSL) and Transport SecurityLayer (TLS) for securing connection from the client device to theserver. Once the end users are authenticated using the securityprotocols, the end users associated with a device, such as first device302 or second device 306, may be able to establish a connection withcontent storage server 304.

In one example, the first device 302 may send an invitation to thesecond device 306 for a shared content session. The invitation may bedelivered to the second device 306 via the content storage server 304.In one example, the invitation may be generated and sent during playbackof media content on a first device 302. In another example, theinvitation may be generated and sent prior to playback of media contenton the first device 302. In response to receiving the invitation, thesecond device 306 may send a message indicating acceptance of theinvitation to the content storage server 304. Upon receiving theacceptance, the content storage server may identify media contentrelated to the invitation and synchronously providing the identifiedmedia content to the first device 302 and the second device 304. Inexamples, synchronously providing the media content may comprisedistributing the media content to the first device 302 and second device306 such that the media content may be synchronously played by eachdevice. In one example, synchronously providing the media content maycomprise simultaneously streaming the media content to the first device302 and second device 306. Alternatively, the media content may bestored on each of the first device 302 and second device 306. In suchembodiments, the content storage server 304 may send instructions to thefirst device 302 and the second device 304 to simultaneously beginplayback of the media content.

In addition to initiating simultaneous playback of the media content onthe first device 302 and the second device 306, the content storageserver 304 may establish a communications channel between the firstdevice 302 and the second device 304. The communication channel mayenable the users of the devices to communicate with each other duringplayback of the media content. The communications channel may be capableof supporting various different types of communication. In one example,the communications channel may provide the ability to send textualmessages between the first device 302 and second device 306 (e.g.,instant messaging, email, texting, etc.). Alternatively, thecommunications channel may provide the ability to transmit audiomessages between the first device 302 and the second device 304 (e.g., avoice over IP connection). In still further embodiments, thecommunications channel may allow for video communication between thefirst device 302 and second device 306. As such, the system 300 providesthe ability for users of the different devices to interact with oneanother during the synchronized playback of the media content. Theresult is a virtual shared experience in which the media content may beconsumed by remote users as if the remote users were in the same room.

FIG. 4 is an exemplary method 400 for establishing a virtual sharedexperience for media playback. The method 400 can be implemented usinghardware, software, or a combination of hardware and software. Inembodiments, the method 400 may be performed by a server, such as themedia content server 304 of FIG. 3 . Flow begins at operation 402, wherea message indicating an invitation for a shared virtual experience isreceived. In embodiments, the message contains information identifyingmedia content for the shared virtual experience, and information aboutone or more other devices that are invited to the shared experience. Theinformation about the one or more other devices may be based upon a username or a user profile identified in the request.

Upon receiving the invitation, flow continues to operation 404. Atoperation 404, the received invitation is sent to the one or moredevices identified in the invitation. Flow continues to operation 406where, in response to sending the invitation to the one or more devices,one or more acceptance messages are received. Flow then continues tooperation 408, where the method 400 synchronizes media content playbackbetween the device that sent the invitation and the one or more devicesthat accepted the invitation. Synchronizing playback may compriseidentifying media content related to the invitation and synchronouslyproviding the identified media content to the devices. In examples,synchronously providing the media content may comprise distributing themedia content to the devices in a manner such that the media content maybe synchronously played by each device. In one example, synchronouslyproviding the media content may comprise simultaneously streaming themedia content to the devices. Alternatively, the media content may bestored on each of the devices. In such embodiments, the synchronizingplayback may comprise sending instructions to the first device 302 andthe second device 304 to simultaneously begin playback of the mediacontent.

Flow continues to operation 410 where a communications channel isestablished between the device that sent the invitation and the one ormore devices that accepted the invitation. As previously discussed, thecommunications channel may be capable of supporting different types ofcommunications (e.g., text, audio, video, etc.). In one example, thetype of communication channel established at operation 410 may dependupon the capabilities of the devices performing in the virtual sharedexperience. For example, if a device has a microphone, an audio channelmay be established. If the device has a camera, a video channel may beestablished. If the device does not have either of these interfaces, atext channel may be established.

FIG. 5 and the additional discussion in the present specification areintended to provide a brief general description of a suitable computingenvironment in which the present disclosure and/or portions thereof maybe implemented. Although not required, the embodiments described hereinmay be implemented as computer-executable instructions, such as byprogram modules, being executed by a computer, such as a clientworkstation or a server, including a server operating in a cloudenvironment. Generally, program modules include routines, programs,objects, components, data structures and the like that performparticular tasks or implement particular abstract data types. Moreover,it should be appreciated that the disclosure and/or portions thereof maybe practiced with other computer system configurations, includinghandheld devices, multi-processor systems, microprocessor-based orprogrammable consumer electronics, network PCs, minicomputers, mainframecomputers and the like. The disclosure may also be practiced indistributed computing environments where tasks are performed by remoteprocessing devices that are linked through a communications network. Ina distributed computing environment, program modules may be located inboth local and remote memory storage devices.

FIG. 5 illustrates one example of a suitable operating environment 500in which one or more of the present embodiments may be implemented. Thisis only one example of a suitable operating environment and is notintended to suggest any limitation as to the scope of use orfunctionality. Other well-known computing systems, environments, and/orconfigurations that may be suitable for use include, but are not limitedto, personal computers, server computers, hand-held or laptop devices,multiprocessor systems, microprocessor-based systems, programmableconsumer electronics such as smartphones, network PCs, minicomputers,mainframe computers, distributed computing environments that include anyof the above systems or devices, and the like.

In its most basic configuration, operating environment 500 typicallyincludes at least one processing unit 502 and memory 504. Depending onthe exact configuration and type of computing device, memory 504(storing, among other things, sequential chains constructed as describedherein) may be volatile (such as RAM), non-volatile (such as ROM, flashmemory, etc.), or some combination of the two. Memory 504 may storecomputer instructions related to perform the shared virtual experiencemethods disclosed herein. Memory 504 may also store computer-executableinstructions that may be executed by the processing unit 502 to performthe methods disclosed herein.

This most basic configuration is illustrated in FIG. 5 by dashed line506. Further, environment 500 may also include storage devices(removable, 508, and/or non-removable, 510) including, but not limitedto, magnetic or optical disks or tape. Similarly, environment 500 mayalso have input device(s) 514 such as keyboard, mouse, pen, voice input,etc. and/or output device(s) 516 such as a display, speakers, printer,etc. Also included in the environment may be one or more communicationconnections, 512, such as LAN, WAN, point to point, etc.

Operating environment 500 typically includes at least some form ofcomputer readable media. Computer readable media can be any availablemedia that can be accessed by processing unit 502 or other devicescomprising the operating environment. By way of example, and notlimitation, computer readable media may comprise computer storage mediaand communication media. Computer storage media includes volatile andnonvolatile, removable and nonremovable media implemented in any methodor technology for storage of information such as computer readableinstructions, data structures, program modules or other data. Computerstorage media includes, RAM, ROM, EEPROM, flash memory or other memorytechnology, CD-ROM, digital versatile disks (DVD) or other opticalstorage, magnetic cassettes, magnetic tape, magnetic disk storage orother magnetic storage devices, or any other non-transitory medium whichcan be used to store the desired information. Communication mediaembodies computer readable instructions, data structures, programmodules, or other data in a modulated data signal such as a carrier waveor other transport mechanism and includes any information deliverymedia. The term “modulated data signal” means a signal that has one ormore of its characteristics set or changed in such a manner as to encodeinformation in the signal. By way of example, and not limitation,communication media includes wired media such as a wired network ordirect-wired connection, and wireless media such as acoustic, RF,infrared and other wireless media. Combinations of the any of the aboveshould also be included within the scope of computer readable media.

The operating environment 500 may be a single computer operating in anetworked environment using logical connections to one or more remotecomputers. The remote computer may be a personal computer, a server, arouter, a network PC, a peer device or other common network node, andtypically includes many or all of the elements described above as wellas others not so mentioned. The logical connections may include anymethod supported by available communications media. Such networkingenvironments are commonplace in offices, enterprise-wide computernetworks, intranets and the Internet.

Although specific embodiments were described herein and specificexamples were provided, the scope of the disclosure is not limited tothose specific embodiments and examples. One skilled in the art willrecognize other embodiments or improvements that are within the scopeand spirit of the present disclosure. Therefore, the specific structure,acts, or media are disclosed only as illustrative embodiments. The scopeof the disclosure is defined by the following claims and any equivalentstherein.

Additional embodiments are described in the drawings and pages attachedto this application.

What is claimed is:
 1. A method, comprising: sending an invitationreceived from a first device to a second device, wherein the invitationis associated with media content, the first device is associated with afirst user, and the second device is associated with a second user; inresponse to receiving an acceptance to the invitation, causingsynchronous playback of the media content to the first device and to thesecond device such that the playback is synchronized on the first deviceand on the second device; during the synchronous playback, detecting atrigger, which was previously stored in the media content, the triggeridentifying user-provided content that was previously received from athird device and that is associated with a third user; based ondetecting the trigger, simultaneously causing output of theuser-provided content on the first and the second devices; receiving acommunication from the first device; and causing, during synchronousplayback, the communication to be output on the second device and notthe first device.
 2. The method of claim 1, wherein causing, duringsynchronous playback, the communication to be output on the seconddevice and not the first device comprises causing, during synchronousplayback, the communication to be displayed on the second device and notthe first device.
 3. The method of claim 1, further comprising sendingthe user-provided content to a fourth device.
 4. The method of claim 1,wherein the simultaneously causing of the output of the user-providedcontent on the first and the second devices comprises simultaneouslycausing display of the user-provided content on the first and the seconddevices.
 5. The method of claim 1, further comprising: receiving datathat associates the user-provided content with the media content; andassociating the user provided content with the media content.
 6. Themethod of claim 5, wherein associating the user provided content withthe media content comprises modifying the media content to include thetrigger.
 7. The method of claim 5, wherein: the data comprises aspecific time period; and the simultaneously causing of the output ofthe user-provided content on the first and the second devices isassociated with the specific time period.
 8. The method of claim 1,wherein the media content comprises: video content; text content; anImage; audio content; or multimedia content.
 9. The method of claim 1,wherein the user-provided content comprises: video content; textcontent; graphic content; an Image; or audio content.
 10. A system,comprising: a processor; and a memory operably connected to theprocessor and storing instructions, that when executed by the processor,cause operations comprising: sending an invitation received from a firstdevice to a second device, wherein the invitation is associated withmedia content, the first device is associated with a first user, and thesecond device is associated with a second user; in response to receivingan acceptance to the invitation, causing synchronous playback of themedia content to the first device and to the second device such that theplayback is synchronized on the first device and on the second device;during the synchronous playback, detecting a trigger, which waspreviously stored in the media content, the trigger identifyinguser-provided content that was previously received from a third deviceand that is associated with a third user; in response to detecting thetrigger; retrieving the previously received user-provided content;simultaneously causing output of the user-provided content on the firstand the second devices; receiving a communication from the first device;and causing, during synchronous playback, the communication to be outputon the second device and not the first device.
 11. The system of claim10, wherein causing, during the synchronous playback, the communicationto be output on the second device and not the first device comprisescausing, during the synchronous playback, the communication to bedisplayed on the second device and not the first device.
 12. The systemof claim 10, wherein the memory stores further instructions for sendingthe user-provided content to a fourth device.
 13. The system of claim10, wherein the simultaneously causing of the output of theuser-provided content on the first and the second devices comprisessimultaneously causing display of the user-provided content on the firstand the second devices.
 14. The system of claim 10, wherein the memorystores further instructions for: receiving data that associates theuser-provided content with the media content; and in response toreceiving the data, modifying the media content to include the trigger.15. The system of claim 14, wherein: the data comprises a specific timeperiod; and the simultaneously causing of the output of theuser-provided content on the first and the second devices is associatedwith the specific time period.
 16. A method, comprising: receiving aninvitation from a first device associated with a first user, theinvitation associated with media content; sending the invitation to asecond device associated with a second user; in response to sending theinvitation, receiving an acceptance; in response to receiving theacceptance, causing synchronous playback of the media content to thefirst device and to the second device such that the playback issynchronized on first device and on the second device; during thesynchronous playback, identifying a trigger in the media content, thetrigger identifying user-provided content received from a third computerthat is associated with a third user; upon identifying the trigger,simultaneously causing display of the user-provided content on the firstand the second devices; receiving a communication from the first device;and causing, during the synchronous playback, the communication to beoutput on the second user device and not the first user device.
 17. Themethod of claim 16, wherein causing, during the synchronous playback,the communication to be output on the second user device and not thefirst user device comprises causing, during the synchronous playback,the communication to be displayed on the second user device and not thefirst user device.
 18. The method of claim 16, wherein thesimultaneously causing of the output of the user-provided content on thefirst and the second devices comprises simultaneously causing display ofthe user-provided content on the first and the second devices.